Introducing Streit’s Sam the Dancing Matzo Man

Toy Vey Introducing “Streit’s Sam the Dancing Matzo Man” plush
on Millions of Streit’s Matzo Boxes for Passover 2018

January 22, 2018

For Immediate Release

Toy Vey Toys, the award winning producer of toys, plush and books that promote family traditions and family-engaging activities for everyone to enjoy, today announced the launch of the “Streit’s Sam the Dancing Matzo Man” musical plush toy.

Bearded “Sam” dances and sings, and wears a hat and apron featuring the Streit’s logo. He joins an extensive Toy Vey product line that celebrates great family traditions.

The song Sam sings is an original Toy Vey creation, in keeping with the company’s long standing practice of providing complete, creative treatments in-house for all of its products.

Streit’s is the only family owned kosher food company in America, and is known for the great taste of its extensive product line, including matzo that has won numerous taste tests.

“We are thrilled to begin our relationship with Streit’s, a company with a reputation for the highest quality and great creativity, a perfect match for Toy Vey,” said Toy Vey founder and award winning children’s book author, Eli Kowalski. “This groundbreaking musical plush toy is sure to bring happiness to children and to everyone at any family gathering. You can’t watch Sam without smiling and laughing and singing along. And the Streit’s logo creates a joyful look while reminding consumers of wonderful memories and great family times.”

Alan Adler, a Streit’s Vice President and fourth generation member of the Streit family, said, “Streit’s looks to partner with companies that match our dedication to excellence and great taste, and we couldn’t find a better partner than Toy Vey. We were immediately impressed with the outstanding creativity of all Toy Vey products, and are so proud to put the Streit’s logo, and all that it stands for, on a uniquely wonderful plush toy like Sam.”

Sam will initially be featured on millions of boxes of Streit’s 2018 Passover Matzo, with free shipping for consumers who purchase this plush toy through our special offer at

Streit’s and Toy Vey plan to continue to make special offers of Sam, and to jointly create and market other Toy Vey products that make holiday gatherings more fun and more memorable than ever.

Contact: Eli Kowalski